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A chance meeting, turned into a business partnership of a lifetime.

Who We Are:

Natasha Endrei and Alicia Rhodes co-founded Aeline, LLC in 2014. Both business savvy and fashion focused women who work in the Apparel Industry; Alicia as a Technical Designer while Natasha is a Designer by day and both are entrepreneurs at heart. They have always strived to do more than what is required and are very driven to accomplish each and every goal set for themselves. Though they are both graduates of the Fashion Institute of Design and Merchandising (FIDM), they never crossed paths there. Alicia and Natasha met in 2013 when they both worked on the private label team of a popular e-commerce site. And that is when everything started to change!

How We Started:

Aeline, LLC was founded in 2014, with an idea that the Co-founders, Natasha Endrei and Alicia Rhodes were determined to make a reality. Pliable Pattern is Aeline's first invention and manufactured product now available in the marketplace. The idea came about when Natasha and Alicia were working on a garment pattern using the traditional pattern-making way utilizing dot paper. Unable to effectively mold the dot paper to the model form, they knew that there had to be a more efficient and effective way to create a garment pattern. That idea sparked the journey to embark and create Pliable Pattern.   

Our Mission:

AELINE, LLC has the mission to provide quality products that will enhance the lives of the consumer.

Our Vision:

Our goal at AELINE, LLC is to create quality products for our consumer and maintain a high level of integrity while doing so. We want to provide the sincerest customer service, and build deep rooted relationships with our customers. We want to continue to push the boundaries when it comes to design, technology and innovation while continuing to grow successfully as a company.

Social Responsibility:

At Aeline we believe that not only should one look out for themselves, but that we should all actively pursue doing things that will better the environment and the lives of those around us. We strive to be socially responsible and as sustainable as possible in all of our business practices from concept to consumer, and will work to give back to causes we believe in and volunteer when we are able to! Most recently, in 2017, co-founder Natasha embarked on a near month project working in Uganda with Women on a Sustainable Business Program.


Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
— Steve Jobs